AAA Smart Security · Field Operations
TRAINING
PORTAL
In-Home Walkthrough Guide · Floor Plans · Demo Scenarios
Sensor Maps · Objection Playbook · Good · Better · Best
Authorized Personnel Only
⚠ Incorrect password. Try again.
Members First · G$D · True North
AAA Mountain West Group · Field Training v3.0 · © 2026
AAA Smart Security · Field Operations

THE IN-HOME
WALKTHROUGH PLAYBOOK

Step-by-step tactical guide for every room — what to observe, what to ask, what breadcrumbs to drop, and how to close. Always thinking Good · Better · Best.

🔍 13 Stops💬 60+ Questions🍞 Every Drop Mapped✅ G·B·B Framework
Core Philosophy
Members First
Execution
G$D — Get It Done
Direction
True North Always
Recommend Frame
Good · Better · Best

🧠 How This Guide Works

This is a discovery mission. Every room is an opportunity to understand what this member values, fears, loves, and protects. The breadcrumbs you drop create a trail that leads naturally to the recommendation — so by the time you sit down to close, the member has already convinced themselves.

You're not selling a security system. You're reflecting back to the member the exact life they told you about — and showing them how to protect it.

01
See Everything
Notice what they notice. Notice what they've stopped seeing.
02
Ask → Listen
Every question earns two pieces of intelligence.
03
Drop Crumbs
Plant seeds. The close waters them. Harvest at the table.
04
G · B · B
Always lead with Best. Let them step down by choice.
05
Emotion = Motion
Logic rents. Emotion owns. Speak to what they love.
STOP 00
🚗 Arrival & Driveway Approach
Before you knock — read the property like a report card
GOAL: Build your first mental map. Identify exposures before they tell you.
🏠 Property Exposure
  • Corner lot? Double the perimeter exposure
  • Street visibility — well-lit or shadowed?
  • Dense landscaping blocking sightlines
  • Fence condition and gate locks
  • Proximity to alley or back street access
🚪 Entry Points from Curb
  • Visible side doors or gates
  • Garage door style (older 1-button? Smart?)
  • Window accessibility from street level
  • Ring/doorbell camera already installed?
  • Visible alarm sticker, signage, or panel box
🐕 Lifestyle Clues
  • Dog toys, basketball hoop → kids → protection emotion
  • Nice car in driveway → asset protection mindset
  • Amazon boxes left out → delivery theft risk
  • HOA community → neighborhood watch mentality
  • Ramp or accessibility mods → vulnerability awareness
Opening · Rapport
How long have you been in the neighborhood?
Intel: Long = established, invested. New = still learning risk profile. Either unlocks conversation.
Awareness · Safety
Have you noticed anything in the area recently — anything that made you think twice?
Intel: Opens incident stories, personal fear, or "nothing yet" which sets up urgency.
Current Setup
I noticed you have [existing camera / no signage] — are you happy with your current coverage out here?
Intel: Acknowledges your observation. Shows you're already thinking about their property specifically.
🍞 These are seeds. Plant them here, harvest at the close. Say them conversationally — never as a pitch.
01
"From out here I can already count a few spots where you'd want coverage — let me show you as we walk."
Sets the expert frame. You see what they can't. Creates anticipation.
02
"You know what burglars look for first? Easy access with low visibility. Let's see if you have any of those."
Creates mild urgency without alarm. They're now scanning through a security lens.
🌱 Seed Planted at Stop 00The member is subconsciously scanning their own property as a risk. Every step inside compounds this awareness.
Good
Entry Exterior Coverage
1x Video DoorbellAlarm.com notificationsFront door contact sensor
See who comes to the door. Know when it opens.
Better
Full Front Coverage
Video Doorbell + 1 outdoor camDriveway/garage sensorMotion-triggered lighting24/7 cloud recording
Full driveway + entry visibility, day and night.
Best
360° Perimeter Command
4-camera outdoor HD systemSmart garage door controllerPackage theft detection zonePerimeter motion + lightingAlarm.com full outdoor dashboard
Nothing moves around this property without you knowing.
Field Note
Lead with Best. Show them what total confidence looks like first. Let them step down if budget is a concern — never start there.
STOP 01
🚪 Front Door & Entry
The #1 entry point for 34% of break-ins
GOAL: Establish the vulnerability. Connect it to their emotion — who do they love that walks through this door?
🔒 Door Security
  • Deadbolt — single or double cylinder?
  • Strike plate — 2-screw builder grade or reinforced?
  • Door frame condition — weathered, split wood?
  • Smart lock or traditional key?
  • Peephole / sidelight windows?
📦 Tech Already There
  • Existing doorbell camera (Ring? Nest? Dead?)
  • Old alarm keypad near entry?
  • Panel box — which company? Active monitoring?
  • Motion detector in entryway?
🧠 Emotional Intel
  • Kids' backpacks near door → latchkey situation
  • Dog gate / baby gate → young family
  • Multiple deadbolts → already nervous
  • Key lockbox → vacation rental or caregiver access
  • Packages piled up → not always home
Safety Habit
When you leave, do you always remember to lock both locks — or is it hit or miss?
Intel: Gets them laughing or honest. Opens smart lock automation conversation.
Access Management
Who else has a key to this door — kids, family, house cleaner, dog walker?
Intel: Surfaces smart lock / access code need. Creates concern about key control.
Emotional Hook
Do your kids get home before you? What do they do when they get here?
Intel: GOLD. Parents feel guilt/worry. Doorbell + smart lock = peace of mind sold right here.
01
"This strike plate — one kick and most doors open regardless of what lock is on it. We can fix that."
Factual. Creates vulnerability awareness. "We can fix that" keeps it solution-focused.
02
"Imagine getting a notification the second your kid walks through this door. You're at work — you see their face. That's what we're building today."
Connects product to parental love. Drop only if kids-home-alone is confirmed.
03
"A lot of our members tell me that anxiety of 'did I lock the door?' — it just goes away."
Social proof. Normalizes the emotion. Makes the benefit feel real.
Good
Video Doorbell CameraDoor Contact SensorAlarm.com mobile alerts
Know when the door opens. See who's there.
Better
Video Doorbell + Smart LockUnique user codes per personAuto-lock scheduleLock/unlock history log
Control who gets in. Know exactly when they used their code.
Best
Smart Deadbolt + Video DoorbellEntryway motion detectorTwo-way audio / visitor mgmtAuto-lock + geo-fencingChild arrival notification rule
Total command of who enters, when, and what happens next.
Close Tip
If kids home alone confirmed: "The smart lock with child arrival notification alone is worth every penny."
STOP 02
🛋️ Living Room
The heart of the home — loaded with emotional anchors and tech intel
GOAL: Understand what they value most. The sliding door is almost always unsensed.
🪟 Vulnerabilities
  • Sliding glass door to patio — usually unsensed
  • Large picture windows — easily breached
  • Window AC units — can be pushed in
  • Ground floor windows — how many accessible?
💎 High-Value Items
  • Large TV / entertainment system
  • Gaming consoles, electronics
  • Artwork, collectibles, display cases
  • Musical instruments or recording gear
📡 Existing Tech
  • Smart TV, Alexa, Google Home visible?
  • Router location (Z-Wave compatibility)
  • Smart lighting already installed?
  • Existing alarm sensor on windows?
👨‍👩‍👧 Family Profile
  • Family photos — ages of kids?
  • Pet beds → pet-immune motion needed?
  • Elderly parent photos or medical equipment
  • Military/first responder signals
The Slider
Do you use that back door a lot, or mainly just the front?
Intel: Almost no one has a sensor on their sliding glass door. Surfaces the #2 entry point gap.
Smart Home Curiosity
Are you already into smart home stuff — I see you've got Alexa — or is that just one thing you picked up?
Intel: Gauges tech appetite. Smart home integration is a huge upsell for early adopters.
Remote Habits
Are you home most evenings, or are you the type that's always on the go?
Intel: More away = more cameras, more remote alerts, stronger peace-of-mind story.
01
"That sliding door is the second most common entry point in residential break-ins. Nine out of ten homes I go into — nothing on it. We'll add that to the list."
"Add it to the list" signals you're building their custom solution.
02
"With Alarm.com you can set this system to talk to your Alexa. Walk in, say 'I'm home,' and it disarms. Everything integrated."
If they have smart home devices, this triggers the "wow" reaction.
03
"Most of our monitoring is under a dollar a day. When I show you what that covers, it's going to seem like a no-brainer."
Pre-handles the price objection. Plant it early, use it again at close.
Good
Window/door contact sensors (3–4)1 interior motion detectorSliding door sensor + pin lock
Core perimeter coverage for the most-used living space.
Better
All Good +Indoor HD cameraGlass break sensorSmart lighting integration
See live video. Know if glass breaks anywhere in range.
Best
Full interior camera systemPet-immune motion (if applicable)Alarm.com smart home scenesAlexa/Google integration"Away mode" automation rules
Full smart home integration. The home works for them.
Slider Alert
Always quote a sliding door sensor. It's an easy add-on that consistently surprises members — makes your package feel incredibly thorough.
STOP 03
🍽️ Kitchen & Dining
CO, fire, water, and the family's daily rhythm live here
GOAL: Expand the conversation beyond burglary. Life safety closes here.
🔥 Fire & CO Risks
  • Smoke detector — builder grade? Expiration date?
  • CO detector present? (Gas stove = need)
  • Gas range vs. electric (CO risk level)
  • Distance to nearest smoke detector
💧 Water & Flood
  • Dishwasher, fridge water line access
  • Under-sink plumbing condition
  • Basement directly below?
  • Sump pump in nearby utility room?
🚪 Forgotten Entry
  • Kitchen door to garage — locked or open?
  • Garage access door almost never sensed
  • Back door to exterior from kitchen?
Fire Safety Reality Check
When's the last time you tested that smoke detector? Do you know if it's interconnected with the others?
Intel: Most don't know. Opens monitored life safety vs. standalone builder detectors.
CO Awareness
You've got a gas range — do you have CO detectors? Did you know CO is completely odorless and colorless?
Intel: CO is the #1 life safety close. Most members genuinely don't know the risk. Education = trust.
Water History
Have you ever had a water issue — dishwasher leak, fridge line, anything like that?
Intel: If yes, water sensors close easily. If no: "let's prevent your first one."
01
"A monitored smoke and CO detector calls us and 911 automatically even if you're asleep. That builder-grade detector only helps if someone's awake to hear it."
Fear of sleeping through an emergency is visceral. Monitored = they don't have to be awake.
02
"Water sensors are pennies compared to what a hidden leak costs. One member caught a slow dishwasher leak before it became a $15,000 claim."
Specific dollar story. Makes the add-on feel like insurance, not an upsell.
Good
Monitored smoke detector (kitchen)CO detector (gas appliance homes)Kitchen-to-garage door sensor
Life safety basics — monitored and connected.
Better
Combo smoke/CO throughoutWater sensor (under sink, dishwasher)Kitchen door contact sensor
Full life safety layer on top of security.
Best
Whole-home monitored smoke/CO networkWater sensors all wet locationsMain water shutoff sensor/valveThermostat integration
Total environmental protection. The home monitors itself.
Key Reframe
"Security is what we do. Life safety is why we exist." This stop expands from intruders to everything that can hurt their family.
STOP 04
🛏️ Master Bedroom
Where fear is highest and logic takes a back seat
GOAL: Tap into the "3AM scenario." This is where every homeowner's deepest fear lives.
🚪 Entry Points
  • Windows — ground floor or ladder-accessible?
  • Sliding door to deck or balcony?
  • Master bath window (often forgotten)
  • Walk-in closet exterior wall with window?
🔫 Existing Protection
  • Safe — bolted or portable?
  • Existing alarm — bedroom notification set up?
  • Dog sleeping here (natural deterrent)
💊 Medical / Life Safety
  • CPAP, oxygen, medical monitors
  • Medication on nightstand
  • Medical alert button or wearable
The 3AM Question
Have you ever been woken up by a noise in the middle of the night — not knowing if it was real or not?
Intel: Almost everyone says yes. Surfaces the deepest fear. Now you're speaking to something real.
Response Plan
If that alarm went off right now at 2am, what would you actually do?
Intel: Most people have no plan. Creates urgency around professional monitoring and panic response.
Panic Button
Do you have anything by your bed you could hit right now if you needed help immediately?
Intel: If no — the panic pendant close writes itself. "In 15 seconds we can fix that."
01
"Here's what I want to give you in this room: certainty. If anything triggers anywhere, you know it in here immediately — and so do we. You're not alone in that moment."
"You're not alone" is the single most powerful phrase in home security. Use it once. Use it here.
02
"A lot of members put a panic button right here on the nightstand. One press — police are on their way. No questions, no grabbing your phone in the dark."
Concrete. Visual. Immediate. Panic button is the easiest yes in the whole install.
03
"The goal isn't to make you scared. It's to make you confident. By the time we're done, you're going to sleep differently in here."
Reframes security as peace. They'll remember this line.
Good
Window sensor (master + bath)In-room notificationMonitored smoke detector
Know if anyone enters the bedroom level.
Better
All Good +Wireless panic button (nightstand)Motion detector hallway outsideTwo-way voice monitoring
One press = help is coming. No phone needed.
Best
Full bedroom + hall sensorsPanic button + app panic shortcutMedical alert integrationCrash & smash protection
Complete sanctuary. Fastest possible response.
Always Add
Panic button closes here more than anywhere else. Low cost, high emotional value. Never leave a master bedroom without quoting one.
STOP 05
👧 Kids' Rooms
Every parent's deepest purpose lives behind this door
GOAL: Connect every sensor to a child's name and face. This is not a transaction — it's a promise.
🪟 Physical Vulnerabilities
  • Ground floor bedroom window — major risk
  • Window locks — builder grade easily defeated
  • Window with easy outside access (tree, fence)
  • Bedroom far from master (alert range)
🧒 Child Age Signals
  • Infant/toddler → baby monitor integration need
  • Elementary → latchkey / arrival alert need
  • Teen → more privacy, indoor camera sensitivity
  • Multiple kids → whole floor protection framing
Parental Fear
How old are your kids? Do they sleep all the way down the hall from you?
Intel: Distance = vulnerability story. Young kids = baby monitor integration. Older = motion sensors in hall.
Wandering Risk
Do your little ones ever get up and wander? Have you ever found them somewhere unexpected?
Intel: Door chime + motion sensor = child wandering alert. Every parent with toddlers needs this.
01
"This window right here — I'm going to put a sensor on it. Not because I want to scare you, but because you should know the second it opens. Period."
Firm, protective, parental energy. "Period" closes the logic loop.
02
"One of the most common calls we get from parents: 'I just want to make sure they're home.' That's it. We can do that automatically."
Social proof + normalization. Every parent just became a buyer.
Good
Window sensors per kids' roomHall motion detectorEntry chime on room door
Know if the window opens. Know if they wander.
Better
All Good +Child arrival notification ruleSmart lock with child's unique code
Get a text when they're home safe. Automated peace of mind.
Best
Full kids' floor protectionBaby monitor Alarm.com integrationWandering child door alertPediatric panic button (older kids)
Total family protection. Every age, every scenario covered.
STOP 06
💼 Home Office
Where livelihood lives — data, equipment, and income
GOAL: Shift from physical to professional risk. This is their income. Protect it like it.
💻 High-Value Equipment
  • Multiple monitors, workstation setup
  • Laptops, tablets, external drives
  • Camera / AV gear
  • Professional tools or instruments
📁 Data & Access
  • Client files visible on desk?
  • Locked drawer or not?
  • Server rack or NAS storage
  • Home-based business signals
WFH Reality
Do you work from home full-time, or is this more of a side situation?
Intel: Full-time WFH = massive asset concentration. May need enhanced equipment coverage.
Insurance Angle
Does your homeowner's insurance cover all of this for replacement value? Most standard policies cap business equipment at $2,500.
Intel: Raises awareness, builds credibility. Indoor camera = theft documentation for claims.
01
"One camera here pointing at the door — your insurance claim goes from a fight to a formality."
Practical, not emotional. Speaks to the analytical brain that runs a home office.
Good
Window/door sensorsMotion detector
Know if anyone enters when you're not there.
Better
Indoor HD camera (equipment-facing)24/7 recording + cloud backupAccess control if shared home
Visual documentation. Deters and proves theft.
Best
Camera + full sensor suiteSmart lock on office doorAfter-hours notification rules
Business-grade protection in a residential setting.
STOP 07
🏠 Hallways & Stairs
Every intruder must cross it — the chokepoint
GOAL: One motion here covers the whole bedroom wing. Establish the motion layer.
📐 Coverage Mapping
  • Central hallway — one motion covers all bedrooms?
  • Top of stairs — perfect chokepoint location
  • Multiple wings? May need 2 motions
  • Long corridor — dual-zone needed?
🐾 Pet Factors
  • Large dogs roam at night? Pet-immune needed
  • Cats over ~15 lbs trigger standard PIR
  • Pet door in hallway? Breach risk
Motion Awareness
Do you have any pets that roam the house at night? That actually changes what type of detector we'd use.
Intel: Shows expertise. Opens pet-immune upsell. Member feels like you're customizing, not templating.
01
"Contact sensors tell you a door opened. Motion tells you someone's already in the house. You want both."
Explains the layered concept simply. Moves them toward both sensor types.
Good
1 standard PIR motion (hallway)
Catches anyone past the perimeter layer.
Better
Pet-immune motion (if pets)Top of stairs + main hallAuto-light rule on motion at night
Full interior motion coverage + smart lighting.
Best
Dual-zone motion coverageMotion + smoke/CO combo placementAlarm.com "night mode" automation
Layered detection across every interior zone.
STOP 08
🔧 Basement & Utility
The blind spot — where the expensive problems hide
GOAL: Expand life safety. Flood, freeze, CO from HVAC — and basement windows are criminally overlooked.
💧 Water Risk
  • Sump pump — monitored or manual?
  • Water heater age and drip signs
  • Washer/dryer hookup — hose condition
  • Any prior water damage (staining)
🔥 HVAC & CO Risk
  • Gas furnace or boiler? CO risk zone
  • CO detector in utility room?
  • Wood-burning insert or pellet stove?
🚪 Access Points
  • Walkout basement door — often just a simple lock
  • Basement windows — below grade wells
  • Bilco/hatch doors — easily defeated
Water History
Have you ever had water come in down here? Even just a little during a big storm?
Intel: Flood sensors are an easy yes for anyone who's had water. "Prevent the next one" is a strong close.
Sump Reality
That sump pump — do you know what happens if it fails while you're on vacation?
Intel: Practical. Financial. Immediate. Sump monitor is a very easy add-on close.
01
"This is where the expensive problems hide. Not the burglar at your front door — it's the slow water leak at 2am while you're asleep upstairs. A $30 sensor catches it. Nothing catches nothing."
"Nothing catches nothing" is a memorable line.
Good
Water sensor (water heater / washer)CO detector (furnace zone)Basement door sensor
Basic environmental + perimeter coverage.
Better
Multiple water sensors (all risk zones)Sump pump monitorBasement motion + window sensors
Full flood prevention + intrusion layer below grade.
Best
All Better +Automatic water shutoff valveFreeze sensor (pipe zone)Alarm.com energy/HVAC monitor
The house protects itself from water, cold, and intrusion.
STOP 09
🚗 Garage
Top-3 entry point — and most members have nothing on it
GOAL: Close the garage gap. Show the emergency release hack. They'll never forget it.
🔑 Access Vulnerabilities
  • Old-style single-button opener (hackable)
  • Garage door to house — locked or open?
  • Side entry door — what lock?
  • Emergency release cable visible from gap?
💰 Assets
  • Vehicle value (a $40K truck unsensed)
  • Power tools, lawn equipment
  • Bikes, ATVs, motorcycles
  • Fridge/freezer with food stock
The Universal Close Setup
Have you ever pulled away from the house and then couldn't remember if you closed the garage door?
Intel: 100% yes. This is the single best setup for the smart garage door controller. Laughs → yes.
01
"See that emergency release cable? If I had a wire hook and 6 seconds, I could open this door from outside. We secure that with one sensor and one lock."
Live demo energy. Creates immediate alarm. Immediately followed by solution = trust built instantly.
02
"You'll never drive back home to check again. Close it from the office. From vacation. It's done."
The most satisfying use case for the garage controller. They're nodding before you finish.
Good
Garage door sensor (open/close)House-to-garage door contact sensor
Know when either door opens.
Better
Smart garage door controllerOpen/close remotely from phoneAuto-close rule (time-based)Garage motion detector
Never wonder if it's closed again. Close from anywhere.
Best
Smart controller + interior cameraSide door smart lockEmergency release cable guardAlarm.com access log
Full garage command — visual, mechanical, logged.
STOP 10
🌿 Backyard & Perimeter
Where the camera story comes full circle
GOAL: Complete the perimeter map. Future-pace the full app view. They're closing themselves by now.
🏠 Structure
  • Fence line — full perimeter? Gaps?
  • Gate locks — padlocked or just latched?
  • Pool → strict notification need (liability + child)
  • Neighbor proximity (easy to climb fence)
🎯 Camera Positions
  • Back door / patio slider coverage gap?
  • Dark zones with no lighting
  • Power outlet availability for cameras
  • Package delivery zone from rear?
Pool Safety
With the pool — do you have any kind of alert if a kid or animal gets close to it when no one's back here?
Intel: Pool camera + perimeter motion is a near-instant close for pool homes with kids.
The Full Picture
By the time we're done today, you're going to be able to see every corner of this property from your phone — front, back, garage, door. How would that change things for you?
Intel: Future pacing. They imagine the outcome. You're closing in the backyard before you even sit down.
01
"Cameras don't just record what happened. They prevent it. A thief with a camera over the back door picks a different house."
Shifts camera from "evidence" to "prevention." Completely changes value perception.
02
"Alright — I've seen everything I need to see. Let's go sit down and I'll show you exactly what I'd put in this house if it were mine."
"If it were mine" = ultimate trust signal. Signals the transition to close.
Good
1 outdoor backyard cameraBack door contact sensor
Back entry coverage. Basic perimeter.
Better
2 outdoor cameras (back + side)Motion-activated flood lightPool camera (if applicable)
Full backyard visibility + active deterrence.
Best
360° outdoor camera perimeterAlarm.com perimeter intrusion zonesSmart flood lightsGate sensor + camera comboPool perimeter motion alert
Nothing enters this property unseen.
STOP 11
✅ Kitchen Table Close
You walked the house. You dropped every crumb. Now harvest.
GOAL: Reflect back everything they told you. They should feel like they designed this themselves.
💡
You are not starting a new conversation at this table. You are completing one that began in the driveway. Every breadcrumb you dropped is now a ripe callback. Use them.

🔁 The Callback Framework

Open your presentation by reflecting back what they told you. Use their exact words.

So we walked through the whole house. Here's what I heard — you told me [CONCERN 1], you mentioned [CONCERN 2], and I noticed [OBSERVATION]. Here's exactly what I'd do.
You asked about the kids getting home — we handle that right here. You said the garage drives you crazy — handled. That sliding door had nothing on it — covered.
Let me show you three options. I'm going to start with the one I'd put in my own house — then show you what we can do if budget needs to flex.
Presentation Order
Best — Start Here
Full system — everything from the walkthroughAll pain points addressedProfessional monitoring 24/7Alarm.com full visibility
"This is the complete picture. This is peace of mind."
Better — If They Step
Core sensors + 2 camerasSmart lock + monitoringLife safety included
"Covers everything critical. Strong starting point."
Good — Floor
Entry sensors + panel + monitoringMobile app access
"We can always add. Let's start here and grow."
The Rule
Never start at Good and work up. Always start at Best and let them step down by choice. Most members stay at Better or Best when you lead there.
Money Reframes

💰 Price Handling Language

That's under a dollar a day. What else in your life does this much for under a dollar a day?
Think about what you pay for streaming services you forget about. This is less — and it's protecting your family.
This isn't a cost. It's a decision about what your family is worth to you — and I already know the answer from what you showed me today.
Let's get this scheduled. I can have a tech out here [next available day]. Morning or afternoon?
STOP 12
🏆 Objection Playbook
Every objection is a question that hasn't been answered yet
GOAL: L.A.C.E. — Listen · Acknowledge · Counter · Earn. Never argue. Redirect to emotion.
Objection: Price
It's a little more than I was thinking.
L.A.C.E.: "I hear you — I want to make sure you're comfortable. When you walked me through [kids' rooms / master bedroom], what was going through your mind? That's exactly what this protects. Let's look at where we can adjust without taking away what matters most."
Objection: Need to Think About It
I want to talk to my spouse / think about it first.
L.A.C.E.: "Of course — is there anything that wasn't clear, or something that doesn't feel right? Because if everything makes sense, the only thing waiting does is leave you unprotected tonight. Let's schedule — you can cancel in 24 hours if you change your mind."
Objection: "We're Safe Here"
This neighborhood is pretty quiet. Nothing really happens here.
L.A.C.E.: "I'm glad — let's keep it that way. The homes that get hit in quiet neighborhoods are exactly the ones without visible security. You become the easy target. The camera on your door changes that instantly."
Objection: Already Have a System
We already have ADT / Ring / something.
L.A.C.E.: "Good — you already know the value. Let me ask: is it actively monitored? Are cameras, locks, and alarm in one app? What I saw today has gaps your current system isn't covering. Let me show you what's missing."
Objection: Contract Length
I don't want to be locked in long-term.
L.A.C.E.: "Completely fair. The agreement is what makes the equipment pricing work — without it, same gear is 3x upfront. Most members never want to leave once it's installed. Let's talk about what terms work for you."
The True North Close

🎯 The True North Close

I walked through every room with you today. I saw your kids' rooms. I saw your master bedroom. I saw everything you've built here. You already know what the right answer is. I'm just here to make it easy for you to say yes.
AAA Smart Security · Field Ops · Demo Scenario System

DEMO SCENARIOS
ROOM LAYOUTS · SENSOR MAPS · EMOTIONAL ANCHORS

Architecture drawings, coverage diagrams, device scenarios, emotional trigger maps, and storyboard demos — with Good · Better · Best at every decision point.
Floor Plan Sensor Placement Diagrams
Three home types with sensor overlays. Click a sensor type to highlight zones.
All Sensors
Motion
Camera
Door/Window
Glass Break
Water/Flood
Smoke/CO
Panic
🏠 Ranch / Single Story
~1,800 sq ft
GARAGE KITCHEN LIVING ROOM MASTER BEDROOM BED 2 BED 3 FRONT PORCH HALLWAY BACKYARD M M M CDOORBELL CDRIVEWAY CBACKYARD G H₂O S S CO PANIC
Key vulnerabilities: Slider door unsensed, garage-to-kitchen door rarely covered, master window ground-accessible. Hallway motion covers all 3 bedrooms from one point.
🏡 Two-Story Colonial
~2,400 sq ft
── FIRST FLOOR ── GARAGE FOYER KITCHEN DINING LIVING ROOM STAIRS FRONTENTRY BACKYARD / PATIO ── SECOND FLOOR ── MASTER BEDROOM BED 2 BED 3 OFFICE UPSTAIRS HALLWAY M M C C G S CO S
Two-story strategy: Top-of-stair motion = chokepoint for entire upstairs. Foyer motion catches any first-floor intrusion. Upstairs and downstairs smoke must interconnect.
Reading the Diagrams: Orange zones = motion sweep · Teal zones = camera field · Purple = glass break radius · Blue = water risk. Letter codes: M=Motion C=Camera G=Glass Break S=Smoke CO=Carbon Monoxide. Rectangles on door/window frames = contact sensors.
Scenario Cards
Real-world scenarios — what triggered it, what device solves it, what emotion to anchor, and the exact close line.
SCENARIO · 01
Kids Home Alone After School
📍 Front Door / Entry
WHEN
Parent at work 3:00–6:00pm daily
WHAT
Smart LockDoorbell Cam
WHY
Parent gets instant notification: "Jake used his code at 3:14pm" + live video clip
EMOTION
Parental anxiety → instant certainty. "They're home safe" without a call that goes unanswered.
Doorbell alert
Smart lock + code
Auto notify + clip
Imagine getting that notification right now — their face on your phone. That's what this does.
SCENARIO · 02
Garage Door Left Open Overnight
📍 Garage
WHEN
After evening arrival, forgot to check
WHAT
Garage ControllerDriveway Cam
WHY
Auto-close rule after 10pm OR remote close from phone from anywhere in the world
EMOTION
That nagging anxiety driving to work. "Did I close it?" — eliminated forever.
Open/close sensor
Remote app control
Auto-close + cam
You'll never drive back home to check again. Close it from the office. Close it from vacation.
SCENARIO · 03
3AM Noise — Unknown Threat
📍 Master Bedroom
WHEN
Middle of the night, unknown sound
WHAT
Hall MotionIndoor CamPanic Button
WHY
Motion triggers alert + live camera feed to phone before they get up. Know before moving.
EMOTION
Fear of the unknown → instant certainty. Check your phone before reacting.
Motion alert
Camera + motion
Panic + 2-way voice
You're not alone in that moment. We're watching with you. One press and help is 4 minutes away.
SCENARIO · 04
Dishwasher Slow Leak
📍 Kitchen
WHEN
Undetected for hours, subfloor damage
WHAT
Water Sensor
WHY
First drop triggers alert. Catches it in minutes vs. days. Avg water damage claim: $11,000.
EMOTION
Financial protection. $30 sensor vs $11K claim. Math writes itself.
1 sensor
3 sensors all zones
Auto shutoff valve
One member caught it before it hit the subfloor. That sensor paid for five years of service.
SCENARIO · 05
Sliding Glass Door — Forgotten
📍 Living Room / Back
WHEN
Every home tour — almost never sensed
WHAT
Slider SensorPin Lock BarBackyard Cam
WHY
2nd most common home entry point. Lift-and-slide can bypass standard locks.
EMOTION
"I never even thought about that door" — visible relief. You just protected a forgotten gap.
Contact sensor
Sensor + pin bar
Sensor + bar + cam
Nine out of ten homes I walk — nothing on this door. Let's make yours the tenth.
SCENARIO · 06
CO Poisoning While Family Sleeps
📍 Kitchen / Utility
WHEN
Gas appliance malfunction, any hour
WHAT
Monitored CO Detector
WHY
CO is odorless/colorless. Monitored = dispatch even if family is incapacitated and can't call.
EMOTION
Primal family protection. "They won't wake up in time" — this calls for help even if they can't.
1 CO detector
CO + smoke combo
Whole-home network
You have a gas range. CO is invisible. A monitored detector calls 911 even if everyone is unconscious.
SCENARIO · 07
Toddler Wanders to Exit Door at Night
📍 Any Exterior Door
WHEN
2–4am, parents asleep, child mobile
WHAT
Door Sensor + ChimeHall Motion
WHY
Audible chime + phone alert the second any exterior door is touched. Before it opens.
EMOTION
Terror. Every young parent's worst nightmare. One sensor eliminates it completely.
Door chime only
Chime + phone alert
Chime + motion + cam
Parents with toddlers: this one sensor alone is worth the entire install. Period.
SCENARIO · 08
Sump Pump Failure on Vacation
📍 Basement / Utility
WHEN
Heavy rain, homeowner out of town, pump fails
WHAT
Sump MonitorFlood Sensor
WHY
Alert fires before water reaches flooring. Neighbor dispatched same day vs. 3" of water on return.
EMOTION
Vacation peace: "the house is covered even when I'm not there."
Floor flood sensor
Sump + sensor
Auto shutoff + backup
If that pump fails while you're gone, we know before you do.
SCENARIO · 09
Glass Break — WFH Smash & Grab
📍 Living Room / Home Office
WHEN
Work-from-home, smash-and-grab attempt
WHAT
Glass Break SensorIndoor Camera
WHY
Triggers alarm before intruder is in the room. One unit covers 20ft radius.
EMOTION
False security of being home. "I thought I was safe." Glass break extends protection 24/7.
1 glass break
GB + window sensors
GB + sensors + cam
Alarm fires before they clear the broken glass. You're already ahead of them.
SCENARIO · 10
Package Theft — Front Porch
📍 Front Entry / Porch
WHEN
Post-delivery, before homeowner returns
WHAT
Doorbell CamPorch Cam
WHY
Delivery zone detection notifies at drop. Video stored = police evidence. Deters repeat.
EMOTION
Helplessness → control. "I can see my packages sitting there right now."
Doorbell cam
Doorbell + porch angle
Package zone AI alert
Amazon boxes on your porch are an invitation. A camera turns your porch into the wrong house.
Device Reference
Coverage specs, mounting rules, placement dos and don'ts, and emotional anchor for every sensor type.
DeviceCoverageBest LocationAvoidEmotional AnchorG · B · Best
PIR Motion90° × 40ft. Corner mount = max. Pet-immune: <50lb tolerance.Top corners of hallways, stairwells, 7–8ft height.Facing windows, HVAC vents, pet roam zones.3AM scenario, chokepoint coverage, silent interior layerG: 1 hallway B: Hall+room Best: All zones+pet-immune
Indoor Camera120–180° wide, 1080p+, night vision 20ft, two-way audio.Living room corners, kitchen entry, above stairwells.Bedrooms (privacy), bathrooms, direct sun facing.Visual verification, WFH protection, break-in documentationG: Living area B: +entry zones Best: Full+cloud
Outdoor Camera140°+ wide, IP65+, color night vision, motion zones.Eaves facing driveway, back corners, above garage.Pointing toward street lights, below 8ft (reachable).Package theft, driveway surveillance, perimeter deterrenceG: Front only B: Front+back Best: 360°
Video Doorbell160°+ field, live view, motion zones, package detection.Front door, ~48" height, angled for approach.Side doors without full approach view.Kids arriving, visitor screening, delivery confirmationG: Basic B: +cloud record Best: +smart lock
Door/Window ContactBinary open/close. 150–300ft range. Battery 3–5yr.Frame + door pairing. Top of door preferred.Metal doors without spacer kit.Front door arrival, slider entry, garage-to-home doorG: 3 main doors B: +all windows Best: Every entry
Glass BreakAcoustic, 20–25ft radius. Hears impact + shatter frequency.Ceiling or high wall, central to windows. One per room.Next to TVs/speakers (false trigger).Living room smash-and-grab, large window homesG: Living room B: +bedroom level Best: All windowed areas
Water SensorProbe/pad. Detects first 1/16" of water. Immediate alert.Under dishwasher, sink, water heater, sump pit, washer pan.Normal condensation areas (use dedicated sensor).Vacation protection, "$11K claim prevention"G: 1-2 key spots B: All wet zones Best: +auto shutoff
Smoke (Monitored)Photoelectric+ionization combo. 30ft open. 12ft spacing.Every level, outside sleeping areas, 10ft from kitchen.Within 10ft of stove, bathrooms, extreme temp zones."Asleep and can't hear it" — monitored calls 911 regardlessG: Each floor B: +outside bedrooms Best: Networked
CO DetectorUL 2034 rated. 70ppm/60min, 150ppm/10min, 400ppm/4min.Within 10ft of gas appliances, each floor, outside bedrooms.Directly above stove, direct appliance exhaust line.Gas stove/furnace homes — "odorless and invisible"G: Near furnace B: Each level Best: Combo units throughout
Panic ButtonWireless keyfob or wall-mount. Instant dispatch option.Bedside table, front entry, keychain, elderly parent's room.Don't place only one — redundancy matters.Elderly parents, 3AM scenario, "one press = help coming"G: 1 master bedside B: +keychain Best: Every bedroom+wearable
Smart LockZ-Wave/WiFi, up to 250 codes, auto-lock, geo-fence, log.Front door primary, back door optional, garage entry.Doors without deadbolt prep. Metal doors: verify compatibility.Kids' codes, caregiver management, "never wonder if locked"G: Front only B: +auto-lock Best: +geo-fence+arrival rules

❤️ The Emotional Trigger Map

Every device sale is an emotional decision dressed as a logical one. This map connects the emotion → the room → the exact moment → the device → and the close line that lands it. Know which emotion you're in before you open your mouth.

👨‍👩‍👧
Parental Instinct
Trigger: Kids are their entire world. Any scenario involving child safety bypasses every objection.
FRONT DOOR
Kids home alone after school
"You're in a meeting. They just walked in. You'll know before they even drop their backpack."
Smart LockDoorbell
KIDS' ROOM WINDOW
Ground floor bedroom, child sleeping inside
"This window opens — without a sensor, you're the only one watching it."
Window Sensor
ANY EXTERIOR DOOR
Toddler in the home, nighttime
"That door chimes the second they touch it. You know before they open it."
Door ChimeHall Motion
😴
Nighttime Vulnerability
Trigger: The 3AM fear is universal. "What was that noise?" is in every homeowner's memory.
MASTER BEDROOM
Any night, unknown sound
"Check your phone before you get up. Know before you move. One press if it's real."
Hall MotionIndoor CamPanic
SLEEPING AREAS
Gas appliance, sleeping family
"CO is odorless. Monitored means we call for help even if you can't."
Monitored CO
💰
Financial Protection
Trigger: ROI thinking. Damage prevention vs. repair cost. Logic brain.
KITCHEN / BASEMENT
Appliances, sump pump, vacation risk
"Average water damage claim: $11,000. This sensor costs less than dinner."
Water SensorSump Monitor
HOME OFFICE
WFH setup, equipment theft
"Insurance claim with footage is a formality. Without it, it's a fight."
Indoor Cam
😤
Control & Certainty
Trigger: The "did I?" anxiety — garage, lock, alarm. These people need confirmation.
GARAGE
Every morning commute
"You'll never drive back to check. Open the app. Close it. Done. From wherever you are."
Garage Controller
FRONT DOOR
Type-A, frequent traveler
"You'll know the second it's armed, the second it's disarmed, and exactly who did it."
Smart Lock
👴
Elder Care
Trigger: Guilt and worry about a parent alone. They can't always be there — this is the next best thing.
PARENT'S BEDROOM
Elderly parent lives in or near home
"One press and help is on the way. No dialing. No talking. Just one press."
Panic PendantMonitored CO
FRONT DOOR
Caregiver has access
"You'll know when caregiver arrived, when they left, and how long they stayed."
Smart Lock + Log
✈️
Travel Anxiety
Trigger: "What's happening at home?" People on vacation should feel present, not haunted.
WHOLE HOME
Frequent traveler, snowbird, long trips
"You can check every camera in this house right now from any country in the world."
Full Camera System
BASEMENT / UTILITY
Pipes, freeze, water risk while away
"We catch it before you even land."
Sump + Flood Sensors
Interactive Demo Scenarios
Press ▶ PLAY on any demo. Watch the scenario animate step-by-step with live sensor triggers, phone alerts, and system responses. Use at the kitchen table or during the walkthrough.
DEMO · 01
🏃 The Smash & Grab
Living room window breach · 10am · Homeowner at work · 45-second response
ALARM.COM · NOW
⚠️ INTRUSION ALERT
Glass break detected · Living Room
Siren active · Monitoring notified
🏃 Smash & Grab Scenario
Press Play to watch the full system response from glass break to police dispatch in real time.
Ready — press Play
DEMO · 02
😴 3AM — Something Moved
Hall motion · Night mode · Camera check from bed · Back asleep in 60 seconds
ALARM.COM · 3:04 AM
🔴 Motion Detected
Hallway · Night mode alert
Tap to view live camera
😴 3AM Scenario
Press Play to see how the system turns "what was that noise?" into 60 seconds and back to sleep.
Ready — press Play
DEMO · 03
💧 The Silent Flood
Dishwasher leak · 2AM · Sensor catches it in 4 minutes · $11K claim prevented
ALARM.COM · 2:16 AM
💧 WATER DETECTED
Kitchen floor sensor triggered
Tap to shut off main water valve
💧 Silent Flood Scenario
Press Play to watch a $47 repair prevent an $11,000 insurance claim — in real time.
Ready — press Play
DEMO · 04
🧒 "They're Home Safe"
Child arrival · Smart lock code · Doorbell clip · Mom in a meeting · Never breaks stride
ALARM.COM · 3:18 PM
✅ Jake Arrived Home
Front door · Code used at 3:18pm
📷 Tap to see doorbell clip
🧒 Child Arrival Scenario
Press Play. This is the one that closes parents. Every time.
Ready — press Play
System Architecture & Coverage Schema
How all components connect through Alarm.com — panel, sensors, cameras, smart home, monitoring center, and member app.
Alarm.com System ArchitectureCONNECTIVITY MAP
SECURITY PANEL Alarm.com CELLULAR 4G LTE Backup MONITORING CENTER MEMBER APP Alarm.com iOS/Android PIR MOTION DOOR/WINDOW GLASS BREAK SMOKE / CO WATER SENSOR PANIC BUTTON CAMERAS SMART HOME: Locks · Lights · Thermostat
Layer Defense Model3 ZONES + LIFE SAFETY
ZONE 1: PERIMETER Outdoor Cameras · Doorbell · Motion Floodlights ZONE 2: ENTRY Door/Window Contacts · Glass Break · Smart Lock ZONE 3: INTERIOR Motion Detectors · Indoor Cameras CORE Panel + App LIFE SAFETY LAYER — ALL ZONES Smoke · CO · Water · Panic — overlays every zone. Not a layer. A parallel system. "Security is what we do. Life Safety is why we exist."